WEBVTT

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Hi, everyone and welcome back to the channel.
Today, we're diving into the world of Amazon

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Australia and how to take your sales to the next level.
You might be thinking there are so many sellers on Amazon

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How can I stand out? The answer is keyword research, keywords
are the phrases people type into Amazon to find products

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But understanding what keywords and shoppers are using, you
can optimize your listings to appear higher in search results

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Think of it like a treasure map
leading you to hidden customers

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Let's say you sell handmade pottery. You
might think pottery is the best keyword

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But what if there is a ton of competition keyword
research helps you find long tail keywords

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These are the more specific phrases like
unique mugs for tea lovers in Australia

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they might have less search volume, but there's also
less competition making it easier to rank higher

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Now, how do you actually find these golden
keywords? There are a few ways here

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We're using a keyword research tool specifically
designed for Amazon Australia like Ecom style

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These tools show you search volume competition level
and even estimated sales for different keywords

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But don't forget the free options. You can use the Amazon search
bar itself as you type in a keyword suggestions will pop up

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These are great starting points for finding
long tail variations. Here's a cool trick

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Look at the reviews of successful products
in your niche. What keywords do they use

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You can learn a lot from what's already working.
Once you have a list of potential keywords

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it's time to yze them. Here's what to consider search
volume. How many people are searching for this keyword each month

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higher volume is good but don't neglect
keywords with lower volume but less competition

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competition level. How many other sellers are targeting this keyword?
Ideally, you want a balance between search volume and manageable competition

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estimated sales. This gives you a sense of the potential
sales. Each keyword could bring remember it's an estimate

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but it helps prioritize your efforts by yzing
these factors. You can build a strong keyword strategy

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focus on a mix of high volume medium competition
keywords and some lower volume long tail options

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Now that you have your keyword
arsenal, it's time to put them to work

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Here's how include your target keywords naturally
throughout your product title and description

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This helps Amazon understand what your
product is about and improves search ranking

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Amazon allows you to add hidden keywords
that don't show up on your listing

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Use this opportunity to include relevant keywords
you might not want in your title or description

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Keyword research is an ongoing process as your
business grows. So should your keywords strategy

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keep researching and refining your
keywords to stay ahead of the competition

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Want to learn more about Amazon Australia's success, hit that subscribe button
and check out the resources in the description below. Thanks for watching