Hi, everyone and welcome back to the channel. Today, we're diving into the world of Amazon
Australia and how to take your sales to the next level. You might be thinking there are so many sellers on Amazon
How can I stand out? The answer is keyword research, keywords are the phrases people type into Amazon to find products
But understanding what keywords and shoppers are using, you can optimize your listings to appear higher in search results
Think of it like a treasure map leading you to hidden customers
Let's say you sell handmade pottery. You might think pottery is the best keyword
But what if there is a ton of competition keyword research helps you find long tail keywords
These are the more specific phrases like unique mugs for tea lovers in Australia
they might have less search volume, but there's also less competition making it easier to rank higher
Now, how do you actually find these golden keywords? There are a few ways here
We're using a keyword research tool specifically designed for Amazon Australia like Ecom style
These tools show you search volume competition level and even estimated sales for different keywords
But don't forget the free options. You can use the Amazon search bar itself as you type in a keyword suggestions will pop up
These are great starting points for finding long tail variations. Here's a cool trick
Look at the reviews of successful products in your niche. What keywords do they use
You can learn a lot from what's already working. Once you have a list of potential keywords
it's time to yze them. Here's what to consider search volume. How many people are searching for this keyword each month
higher volume is good but don't neglect keywords with lower volume but less competition
competition level. How many other sellers are targeting this keyword? Ideally, you want a balance between search volume and manageable competition
estimated sales. This gives you a sense of the potential sales. Each keyword could bring remember it's an estimate
but it helps prioritize your efforts by yzing these factors. You can build a strong keyword strategy
focus on a mix of high volume medium competition keywords and some lower volume long tail options
Now that you have your keyword arsenal, it's time to put them to work
Here's how include your target keywords naturally throughout your product title and description
This helps Amazon understand what your product is about and improves search ranking
Amazon allows you to add hidden keywords that don't show up on your listing
Use this opportunity to include relevant keywords you might not want in your title or description
Keyword research is an ongoing process as your business grows. So should your keywords strategy
keep researching and refining your keywords to stay ahead of the competition
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