Alright. So a must do for marketers in today's world is using social media
we have to be present and we we have to be active on social media or customers are gonna take that as a negative sign
of the health of our organization or, you know, whether we're actually a legitimate or incredible organization
So if we're gonna use social media, we want to get the most out of it
So how can we maximize the impact of social media? Well, a key and very important thing to do is to use social
media as a way to sort of direct people to our website and vice versa
So we want to link our website to our social media. Um generally we want to steer people to our website
but depending on our model and how we use it, it may be more that we want to steer our audience to social media
Either way, we want to link our social media and our website. We also want to generate and provide content that's more shareable
We want to use links and other other things to allow people to pass it along
Um that sometimes just means providing something interesting that they would want to pass along
But whatever the case, we want to make content more shareable
I've already mentioned this on uh with regard to our website, but also if we're active on multiple social media platforms
which most people and organizations are, we want to make sure we cross link our platform posts so that people from one platform
can find us on another and be encouraged to find us on multiple platforms
That's the idea of cross linking our platform posts, lastly, and this is easier said than done
But what we need to do through social media to maximize our impact is we need to engage engage
engage. In other words, we need to make content that encourages action or involvement from the audience
but we also need to be ready and and willing to respond able to respond as well
So that takes resources and a lot of businesses overlook that need
But when we do get some kind of response or some kind of interaction from a customer
the worst thing that can happen is they get no response from us
So that's what I mean. When I say we need to engage, engage
engage, if we do these four things, we can really increase the impact that we have on our social media and hopefully get the most
for our time and effort on these different platforms