Hi, I'm Tom again for GM trucks. And in just a few minutes
we're going to be talking to a subject matter expert. Somebody in the development marketing pr team
somebody really knows about this Ford Lightning, which is such an exciting product when Jim Farley introduced this truck
at what we call the glass house. Those of us who live near Detroit
call the glass house. And we're stunned by its price point of $39,500
And they're really going to stick to that. They're really going to try and bring out trucks like this lightning at that price point
Well, of course, they're going to bring out some other ones with more exciting features like bidirectional charging so you can charge your workplace or
your home and a larger battery and all of that. But think about it for a work truck 39 5 for something that
is this modern, this interesting, how did Ford do it? Why did they go in the direction that they went
What are the attributes of this truck that make it special? Where do they think it fits into the marketplace
Will they bring out a different electrified truck. I'm sure they won't tell us
I'm Jason Turnbull. I'm the marketing manager for, for the F 150 lightning
I've been working on this product since the beginning. So for over 3.5 years
so I'm very excited to show you. This is the F 150 lightning
It's all electric. It's 100% 4 by 400% dual motor. It's the fastest F 150 that we've ever um basically produced
Um It's also the most a adynamic as well. And obviously it's an EV so if you look in the front because we don't have
a traditional engine. Yeah. So up front with the mega power front mega because it's the largest front trunk in the industry power because it's
2.4 kilowatts of explorer power from the front and then front because it's a front trunk
We really thought we really thought through this because we don't have an engine
We want to maximize the space. So it doesn't matter from a tailgate to a campsite
from miter saw to luggage, it will fit your things. We, we have grocery hooks
we have a drain underneath, we have a cargo manager system. And the key thing is we want to design as a platform
So we didn't want to specialize it and, and really kind of narrow it down
So we maximize the space, made it as versatile as possible. And really we think our customers are going to love it
So we've been wanting to do electric truck for a while we felt now is the right time
There's two major macro kind of factors is one is battery costs have been coming down so we can
we can charge and afford a price point. And then also the eve charging infrastructure has come up
So five years ago, it wasn't possible. Now. It is from our strategies when we're developing the product is we wanted to electrify our icon
and this is not a niche play. So from day one, we knew we had a target fleet customers
we had talked to target retail customers, the whole bandwidth of usage cases
So we really felt in our basic strategy is to have a traditional frame
fit, fit the battery under the frame, have the dual motors and really make sure it's as durable or more than a traditional F series
It's built for t it goes through all the same testing, but at the same time is not radically change something if we didn't have
to, we made strategic choices such as we share the cab and the 5.5 ft bed with our other F 150 counterparts
that is to get the cost down as well as we already have 45 years of sales leadership
So why change something? It was not, it was not broken specifically on the 5.5 ft bed is from
from the fleet customer retail is we want to make the transition from gas to ev as seamless as possible
We don't want to make our customers buy all new accessories. So from a tunnel cover to a toolbox to aftermarket equipment
if it fits in the current bed in the gasoline truck, it'll fit the lightning
So we want to have that plug and play approach as well. Yeah. So if you if you go around here
so we have two key technologies that are really leveraging the battery
One is what we call pro power on board is on our vehicle
We have 11 outlets, we have 10, 120 volt outlets and 1240 volt in the bed
We have up to 9.6 kilowatts of power so you can plug in anything that you want and it will power it separately
We have a technology called Ford intelligent backup power and that is through the charge port door
If we walk around here, love that is when you're charging at home
you basically plug in it charges the battery. We said, well, why can't we use this giant battery to basically be a power source for
your home? So we have a brand new Ford charges station pro ad M wall box that has the technology
So when the power goes out with the right home integration system, is it reverses that power
use the battery converts it to DC power and then powers your home with it
And that is, you can't do that in a current gasoline engine truck
Yeah. So this is the CCS. So on the AC is the J 17672 and then we also have the CCS
So we have the DC right here. Um So when you plug it in for that backup power
you plug in both, it's AC home charging and then it uses the DC plugs to basically convert that power basically back
A key thing. We know 90% of our reservation holders are new to E VA lot are new to Ford and a lot is unfamiliar
in general about charging. It's one thing for them to buy the lightning is not a thing to make sure that when they get home
they have the right charging set up and they know how to use it. So what we've done is we partnered with
with basically Sun Run, which is an expert in the field of backup generator
basically solar panel. So what's going to happen is when a customer orders the F and the light we'll work with Sun run
sun run will contact them before delivery and, and it's almost like a white glove
So they'll go on site. They'll say, hey Mr customer, do you just want to
do you just want to basically basic wall box charging? Do you want the backup generator system
Do you want solar panels? Because we know it's a big unknown. So we want to make sure we hold their hand through that whole
process as well. And that's the key thing is one we can lower the cost through a through a solar power purchase agreement
meaning it's no cost to the customer. Basically, the sun run benefits from taking some of that energy back from the solar panels
At the same time, almost a net zero kind of contribution to the grid as well
Sun run is going to be primarily on that retail side customer. We have a whole different Ford Pro charging solutions and that's where let's
say a giant company such as U Haul, they want to buy X amount of trucks
They say, hey, I don't want to deal with utilities that seems complicated
We have Ford Pro consultants that will go in work with them
what their needs are, what their usage is, how many charges that they need and then actually provide us provide a service to work and
almost do the hard work of getting the permits giving the licensed electrician
So from the fleet side, it's similar but different where that depot charging is going to be critical for that seamless transition from gas to
basic evs. Yeah. So we have 777.2 kilowatts of power in in the bed right here
We have 1240 volt and what's cool about this 240 volt is that enables vehicle the vehicle is charging
So coming from the mobile charge core that we are that we are providing with all our trucks is yes
you can plug into here drive up to any EV and, and then actually use the lightning to charge another EV
And then also we have four more 120 volts in the bed. Um
um Basically as well. What is the response of contractor? You? It's been
phenomenal. So step one is the front. They go. I have so much stuff that's rattling around in my second row
my bed and now it's dry lockable specifically around the 240 volt
Now it, they can do anything before it was welding where they go
you know. Yes, you have outlets but you know, I need that 30 amp kind of power
Now we provide that. So we are just at Dunton Ranch in California and a great usage is they have a welder
they have a backup generator that they log in to pick up and go and unfix their kind of vines and metal
the weld, they go, I don't have to do it anymore. I just drive the lighting up, basically plug the welder in and then go
and then come back. So it's saving a lot of time and effort as well
So the biggest difference is the tailgate. So the bed in is identical
And again, that was critical for us to share all accessories that we currently have on F 150
This, this, this tailgate design is a little different. So it's power up down 100%
It has the same tailgate works, work service and step as the gas. But as you can tell
we have a different design and we have a signature lighting. And what's really cool about this is we really
really basically, basically thought through it where we have reverse lights here
But let's say either you're going down the road with the hell gate down or basically you're at night and you want to work
we have redundant reverse lights here on the side. So one it can shine out
it can shine down on the tailgate at night as well as be utilized as a um um basically reverse lights when the tailgate is
down. We really think that our strategy of providing a wide bandwidth of pricing starts at under $40,000 before any
tax incentives. That's, that's in parity with gas all the way up to our $90,000 platinum and
and, and, and we're launching those trim series all at the same time
there's no staggered approach. We really believe to increase and be the catalyst for that adoption of ee basically EVs we need to have
the power choice. So if a customer wants an EV and only can afford an X amount
we have that option for them as um as well. Ok. Thank you. Yeah