WEBVTT

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American Eagle shares are up 24% right

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now. That's the most since August 2000.

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What may have been intended as an

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innocent jeans ad,

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>> my jeans are blue,

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>> quickly set the internet into a frenzy.

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>> Council for her being racist for doing

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Nazi propaganda.

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>> The outcome of which sees liberals

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calling out Sydney Sweeney for white

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supremacy and conservatives crowning her

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then like a queen.

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>> Sydney,

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>> she's a registered Republican. Oh, now I

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love her ad. I was so sick of seeing

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these just fat, unappealing losers

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who've destroyed their own bodies.

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>> But was the backlash really

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unintentional? Was Sweeney set up as a

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scapegoat, or was she in it from the

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start?

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>> When the dust settles, American Eagle

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gets the clicks, the coverage, and also

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the cash.

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>> Since the controversial ad dropped,

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Sydney's voter registration was leaked,

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showing she's been registered Republican

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since the 2024 election.

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>> Is that right? is Sydney Swin. You'd be

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surprised at how many people are

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Republicans. That's what I wouldn't have

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known, but I'm glad you told me that.

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>> Trump's response comes after Donald

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Trump Jr. had already stirred things up

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by posting an AI image of his dad in

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American Eagle jeans. Donald is so hot

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right now.

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>> Yeah, who wants to my dad?

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>> The discourse centers on whether the ad

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is alluding to eugenics, specifically

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the idea of genetically pure or superior

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traits. Jeans are passed down from

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parents to offspring, often determining

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traits like hair color, personality, and

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even eye color. My jeans are blue.

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>> Sydney Sweeney has great jeans.

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>> Some are going so far as to call it Nazi

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coded, pointing to the blue jeans line

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as a dog whistle for white supremacy.

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>> That's Nazi propaganda.

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Wow, those Sydney Sweeney American Eagle

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ads are weird. Like fascist weird.

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>> This isn't Sydney's first political

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controversy. Back in 2022, photos of her

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month 60th birthday showed family

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members in parody MAGA hats and a Blue

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Lives Matter shirt. And more recently,

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her steamy soap pad stirred up similar

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backlash. Hello, you dirty little boys.

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Are you interested in my body? Watch.

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>> Critics saying it leaned too heavily on

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outdated beauty ideals and the male

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gays.

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>> You're cheating on me with Sydney

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Sweenie.

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>> No, babe. She's a body wash genie. It's

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Dr. Squatch natural body wash for men.

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Some liberals argue the reaction says a

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lot, that conservatives are celebrating

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seeing a white blonde woman in the

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spotlight when that's never exactly been

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rare in Hollywood. Conservatives, on the

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other hand, are praising her for quote

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unquote not caving to the woke mob since

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she has yet to respond to accusations.

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You see what I did there, right?

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>> There's also backlash over the ABS

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alleged nod to an old Kevin Klein

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commercial where 14-year-old Brook

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Shields talks about the science of

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genes. Occasionally certain conditions

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produce a structural change in the teeth

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which will bring about the process of

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evolution. That advert and Brook's

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career in general has since been

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criticized for sexualizing her at such a

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young age.

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>> You really hear her an exquisite looking

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young lady. I know you've been told

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that, but isn't she a pretty pretty

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girl?

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>> I'm amazed that I survived any of it.

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>> So whether intentional or not,

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referencing it now in 2025 definitely

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hit a nerve. American Eagle statement

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was brief and didn't address any of the

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actual backlash.

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>> Posting on Friday in part, "Great jeans

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look good on everyone."

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>> And now some are questioning whether

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Sydney was chosen because of her

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politically messy image.

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>> Well, that makes me a villain.

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>> Then so weird.

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>> American Eagle shares are up 24% right

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now. That's the most since August 2000.

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With the brand sales previously

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declining and now reportedly back on the

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rise, people are wondering, was this all

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just a calculated move to st controversy

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and attention?