American Eagle shares are up 24% right
now. That's the most since August 2000.
What may have been intended as an
innocent jeans ad,
>> my jeans are blue,
>> quickly set the internet into a frenzy.
>> Council for her being racist for doing
Nazi propaganda.
>> The outcome of which sees liberals
calling out Sydney Sweeney for white
supremacy and conservatives crowning her
then like a queen.
>> Sydney,
>> she's a registered Republican. Oh, now I
love her ad. I was so sick of seeing
these just fat, unappealing losers
who've destroyed their own bodies.
>> But was the backlash really
unintentional? Was Sweeney set up as a
scapegoat, or was she in it from the
start?
>> When the dust settles, American Eagle
gets the clicks, the coverage, and also
the cash.
>> Since the controversial ad dropped,
Sydney's voter registration was leaked,
showing she's been registered Republican
since the 2024 election.
>> Is that right? is Sydney Swin. You'd be
surprised at how many people are
Republicans. That's what I wouldn't have
known, but I'm glad you told me that.
>> Trump's response comes after Donald
Trump Jr. had already stirred things up
by posting an AI image of his dad in
American Eagle jeans. Donald is so hot
right now.
>> Yeah, who wants to my dad?
>> The discourse centers on whether the ad
is alluding to eugenics, specifically
the idea of genetically pure or superior
traits. Jeans are passed down from
parents to offspring, often determining
traits like hair color, personality, and
even eye color. My jeans are blue.
>> Sydney Sweeney has great jeans.
>> Some are going so far as to call it Nazi
coded, pointing to the blue jeans line
as a dog whistle for white supremacy.
>> That's Nazi propaganda.
Wow, those Sydney Sweeney American Eagle
ads are weird. Like fascist weird.
>> This isn't Sydney's first political
controversy. Back in 2022, photos of her
month 60th birthday showed family
members in parody MAGA hats and a Blue
Lives Matter shirt. And more recently,
her steamy soap pad stirred up similar
backlash. Hello, you dirty little boys.
Are you interested in my body? Watch.
>> Critics saying it leaned too heavily on
outdated beauty ideals and the male
gays.
>> You're cheating on me with Sydney
Sweenie.
>> No, babe. She's a body wash genie. It's
Dr. Squatch natural body wash for men.
Some liberals argue the reaction says a
lot, that conservatives are celebrating
seeing a white blonde woman in the
spotlight when that's never exactly been
rare in Hollywood. Conservatives, on the
other hand, are praising her for quote
unquote not caving to the woke mob since
she has yet to respond to accusations.
You see what I did there, right?
>> There's also backlash over the ABS
alleged nod to an old Kevin Klein
commercial where 14-year-old Brook
Shields talks about the science of
genes. Occasionally certain conditions
produce a structural change in the teeth
which will bring about the process of
evolution. That advert and Brook's
career in general has since been
criticized for sexualizing her at such a
young age.
>> You really hear her an exquisite looking
young lady. I know you've been told
that, but isn't she a pretty pretty
girl?
>> I'm amazed that I survived any of it.
>> So whether intentional or not,
referencing it now in 2025 definitely
hit a nerve. American Eagle statement
was brief and didn't address any of the
actual backlash.
>> Posting on Friday in part, "Great jeans
look good on everyone."
>> And now some are questioning whether
Sydney was chosen because of her
politically messy image.
>> Well, that makes me a villain.
>> Then so weird.
>> American Eagle shares are up 24% right
now. That's the most since August 2000.
With the brand sales previously
declining and now reportedly back on the
rise, people are wondering, was this all
just a calculated move to st controversy
and attention?