All right in today's world where everybody's on social media all the time
or at least it seems that way, a key activity for us in marketing is social media marketing
So what are social media marketing tools that we can use? Well
as a definition, there are social media marketing tools are tactics for engaging potential customers on social media
So the key there is that engaging part. It's not just about putting a message out there
it's about actually engaging with our customers or potential customers. So how do we do that
Well, we have to develop original content. In other words, we can't just say something that everybody's saying
We have to put stuff out there that makes us stand out
Another way we can develop or create engagement with our customers is through online brand communities
This gives people a reason to be connected, not just with us
but with each other socially around our brand. So this is a powerful tool
Another good tool. We have our contests. If we can draw people in with the opportunity to win something or or gain something by
engaging with us on social media, that can be very effective. One way we can do this is by soliciting user generated content
In other words, if we encourage people or ask people to post their content to our social media that gives other people something to look
at. But it also creates a an interaction or engagement with that person that posts the content
Lastly, we can have giveaways, Everybody likes free stuff that's just the way it is
So if we can offer people a chance to get something free, by engaging with us on social media
that can also be very effective. So these are some major, uh
important tools that we have for social media marketing