How to increase your Facebook page organic reach
Hey guys, welcome back to the YouTube channel. Today, we'll be doing a quick look at how you can increase the organic reach of your Facebook page
So let's get into it. Now, we all know that it's very essential for any business or any kind of person, business, startup
to have a professional and online presence. and Facebook pages are very essential, especially for e-commerce related or, you know, if you're trying to sell a product or a service, it's very essential to have a Facebook page
Now, you can create a Facebook page and you seem to have no followers, no likes, and that can be a very large issue for a lot of people
So how can you increase the organic reach that you get? So there are quite a few different things that you can do to increase your organic reach
First off, you need to create your Facebook page and the first thing that I recommend for already established Facebook pages is to get started with Facebook ads
Now, you might be wondering, hey, ads are expensive, I don't want to do Facebook ads and, you know, I don't have the kind of budget for that
Well, the thing with Facebook ads and the reason why people think they're so expensive and so difficult is because they try to get like so many
different followers and try to increase their reach by 50% in a week
And those kinds of goals are unrealistic. What I recommend with Facebook ads, and I highly recommend Facebook ads, they are very effective
So what I recommend with Facebook ads is that you create a campaign focusing on local reach
as well as focusing on a direct and more filtered out campaign
So by that, what I mean is that you want to get more engagement
You want to get more leads or traffic. So what you want is you want engagement or leads whatever it might be Or you just want brand awareness Depending on the stage of which your business is in you will have a different goal
For someone that is starting out, your goal is going to be awareness or traffic
Now, once you select something like awareness or traffic, you don't want to go on ahead and stop being like
hey, I want, you know, all this and all that, I want it to target all these large audiences
No. You want to take a very specific audience. So let's say you're opening up an e-com store
You don't want to target all genders. No, you want to target a specific gender, a specific demographic, a specific age, not 18 to 65, no
You want to have these audiences very customized and tailored. And Facebook ads can really help in increasing your conversions if you have tailored ads
This is one of the greatest ways to boost brand awareness as well as just increased
your reach on Facebook. So what you want to do with Facebook ads
is that you want to make sure that you have everything in the right order
So you guys can see I have this sample awareness ad and what you want to do is that you don't want to spend hundreds of thousands of dollars
on Facebook ads, no. You can spend $3 to $5 per day
and that's around, you know, $3 a day is not really that much
That means around in seven days, you're not really spending that much, you're spending someone around $22, and that can yield pretty great results
It has a great way to boost your overall ad campaign and boost your Facebook page's reach and awareness
Now, if you're doing Facebook ads and still, you seem to run into issues of not being able to get the reach that you want on your Facebook page
Well, the issue for you might be different. It might be regarding violations
Now if you have a meme page or you know any kind of niche page so there might be some content on your Facebook page that might be restricted or disabled and that can be a very large issue If you have any content that has been flagged or is being reported you want to remove all of that kind of content from your Facebook page
Whatever it might be, you want to remove it. The reason for that is, is because whenever Facebook sees that, oh, this person has, you know
oh, this business has quite a few different posts that are getting flagged or that are getting reported
then they're like, oh, this person is doing something wrong. then they won't promote your page, they won't show your page to other people, they won't put your page in the suggestions section
And all of these things are really going to change the overall impact your Facebook page has
So it's very essential that you are able to get your Facebook page promoted directly from Facebook, and that is very essential
So make sure any of your posts, real stories, whatever you are posting is not getting flagged
And if you are getting any warnings by Facebook, if you're getting any of your content flagged or blacklisted, you could say, then you want to make sure to remove that
And if you feel like you're getting shadow band, shadow band is when your content is not showing up on other people's feeds, then you also might want to just make sure that if there is some potential, you know, controversial things that your page is posting, you want to remove that to make sure you're not getting shadow
band. Now, another very central thing that people miss out is a page like this. By the page like
this, they ask or demand that they have reach. But if you're not posting content regularly
if you're not putting in the effort, you will not see a lot of reach or a lot of people interested
in your page. Facebook is a platform where you can post a lot of content. It is super diverse. You can
really do a lot with Facebook. You really can post as much as you want. Let's just take an example
So if I look at coffee shop and we have this coffee shop and you guys can see people are you know posting their check people are doing a lot more So you guys can see over here we have this as well They posting their items You know these are very active pages So this is what you want to do for your Facebook page as well You want to make sure that you are very active on Facebook now That doesn mean you have to post 10 times a day no But one post a day is a very low and easy to maintain standard for your page One post a day you can really keep your community intrigued
while still not being constantly bombarding them with mindless content. So that is another very essential tip that you have to follow
Now moving on to one of my most final and essential tools is the Facebook content schedule
Obviously, depending on your target audience, there is going to be a optimum time to post
And you need to save that time and you need to schedule your posts accordingly
So if you're trying to schedule your posts, you know, you're posting at 2 a.m. at night, you're
posting at 12 p.m. in the morning. And that might not be the time that your target audience is using
Facebook. So you want to, you know, experiment with your posting times and see which kind of timing
gives you the best kind of reach or audience. And that will allow you to have that optimum time
And then you can use a content scheduler like later.com or you can even go into the meta business
suite now and they have a lot of different tools. So you have planners, you can plan out your
marketing calendar by scheduling and managing your content. You also have, you know, game streaming
content scheduling, managing, all of that good stuff. So you can use these tools in the meta business
suite as well to now schedule your posts at a certain time or you can use any third party
app for that as well. And in this way, you can organically increase the
reach and the ranking of your Facebook page. So I hope you have found this video helpful
Make sure to leave a like and subscribe. And if you have any questions or quarries
leave those in the comment box down below. And I will catch you guys in the next video