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Hi everyone, I'm Michelle for vegan.com
and I have here with me today a special
guest, Jimmy Corwell. He is a certified
master chef and is launching a new and
really exciting product that is going to
revolutionize vegan sushi and it's
called tomato sushi. So what is this
cool product? Well, well, tomato sushi
is is the alternative to bluefin tuna.
It is all vegan. It looks like tuna and
when you roll it into a roll or put it
on rice like for ngiri, it tastes like a
piece of sushi without the guilt.
Yeah. So,
so what inspired you to create tomato
sushi?
Well, I was in Japan. I was teaching in
Japan and we went to the world's largest
fish market. It's called Skukiji Fish
Market. And every day two warehouses
each the size of a football field fill
up patuna from all over the world that's
auctioned off. And so it's really quite
a momentous scene to see. But the next
biggest question is like how can the
oceans possibly keep up with this
especially when this type of auction and
the demand for tuna goes on all over the
world and it's huge.
And you guys have had a great response
so far. What's the response been like?
The response has been amazing. It's
shocking to me um because everywhere we
go, people love it. They're like, "Thank
you for giving us something other than a
cucumber and avocado roll." And thank
you for making something that tastes
like sushi and it's doesn't have pine
nuts or raisins in it or anything like
that.
Yeah. How do you make it?
You have to peel the tomatoes and seed
them and then they're marinated and
cooked and compressed and so it's pretty
much a boutique process. But yeah, we
just cook it in such a way that it just
brings out the natural savoriness of the
item and that's what makes it taste like
sushi,
right?
So, we're looking to get into sushi
restaurants, get it into real chef's
hands cuz I believe that they'll be able
to do amazing things with this product
and it will be all vegetable and not
fish. I believe in it and uh a lot of
other people here in San Francisco
believe in it as well. just trying to
grow outside the Bay Area, right?
Yeah. We've got some exciting products
out there that hopefully help change the
way people think about food.
Yep. That's amazing. Thank you so much.
Thank you so much.
You guys can find out more about tomato
sushi at tomato sushi.com. Thanks so
much for watching. Bye.
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